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Ocean shipping electronic marketplace INTTRA has acquired Avantida, the European market leader in empty container management for ocean carriers. Avantida is headquartered in Belgium and currently conducts business in seven European countries.

Enhanced coordination of land and oce[ds_preview]an container movements generates efficiencies and reduces costs, and INTTRA‘s entry into landside container logistics will provide additional value for existing and new customers, the company explains the move. Avantida‘s core business – digitized, automated container reuse and repositioning – addresses a major challenge for ocean carriers, transport companies, terminals, depots, and other stakeholders. According to industry experts, empty container positioning costs the ocean shipping industry up to $20 billion a year, approximately 40 % of handling costs.

»Acquiring Avantida advances our strategy of extending our reach into the intermodal value chain, enabling us to better serve our customers. With cutting-edge, cloud-based technology and a unique business model, Avantida enhances efficiency and delivers substantial value to carriers, shippers, and other landside transport companies,« says INTTRA-CEO, John Fay.

Luc De Clerck, Avantida‘s CEO, comments: »Together we can leverage technology innovation to digitize and transform a multi-billion dollar market that is central to global trade. INTTRA‘s global network will enable us to accelerate product adoption in Europe and around the world.«

Avantida will operate as an INTTRA-owned company and customers should continue to use the same sales and service contacts. Terms of the transaction were not disclosed.