Hapag-Lloyd Cruises is the first cruise operator to offer passengers the opportunity to offset their cruise travel CO2 emissions, in cooperation with the climate protection organisation atmosfair. The non-profit organisation atmosfair under the direction of Prof Dr Klaus Toepfer has developed the first climate calculator for cruises. Hapag-Lloyd Cruises will assume a quarter of the voluntary climate protection contribution for their passengers.
Starting in 2011, Hapag-Lloyd Cruises passengers now have the option of donating a voluntary financial contribution in aid of[ds_preview] a climate protection project. The cruise operator will support the passengers making a contribution by covering a quarter of the cost, based on the climate calculator for each cruise. Hapag-Lloyd Cruises has chosen to have the money collected support atmofair’s project to supply electricity by means of solar lamps in India.
»The cooperation with atmosfair enables us to make a contribution towards climate protection together with our guests and thus promote an environmentally conscious and sustainable mode of traveling aboard our ships«, explains Sebastian Ahrens, Managing Director of Hapag-Lloyd Cruises.
The concept is very simple: Using a climate calculator on the homepage www.hl-cruises.com/climate-calculator, passengers can ascertain their respective climate protection contribution in advance, and decide whether they would like to contribute 75 % of this cost, with 25 % being covered by Hapag-Lloyd Cruises. The atmosfair calculation method has been officially approved by Germany’s Federal Ministry for the Environment. Contributions vary depending on the CO2 emissions and thus on the duration of the cruise, as well as the booked category. The full donation amount is passed on directly to atmosfair, who will then use the proceeds in climate protection projects financing renewable energies for households in India.
